Get a digital copy of Customer 360: How Data + AI + Trust Change Everything
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Build a foundation of unified data to power automations, better decision-making, and intelligent AI agents.
Agentforce runs on trusted data from Data Cloud.
See how every business can build their own Agentforce. Transform your business into an "agent-first" enterprise on top of unified profiles in Data Cloud based on structured, unstructured and business-specific metadata.
An open platform to connect all your data.
Seamlessly integrate all your data with Salesforce, regardless of source. With Data Cloud, you can unify all your disconnected data without building expensive and difficult to manage data pipelines.
Leverage out-of-the-box connectors to easily bring in external data from leading cloud providers, web/mobile applications and over 300+ sources with MuleSoft.
Use zero copy integrations to securely share data bi-directionally between Data Cloud and leading data lakes and warehouses without duplicating data.
Go beyond structured data and ingest content such as chat transcripts, PDFs and knowledge base articles with Data Cloud’s Vector Database.
Ingest and act on data instantly for personalised experiences and smarter decision-making.
Make sense of all your data.
Data Cloud harmonises all your data into a single model with a 360-degree view of the customer. Seamlessly share direct access with every team across the business applications they use every day.
Turn data from any source into native objects and fields on Salesforce by mapping to our standard metadata framework. Get up and running quickly with our out-of-the-box reference data models or fully customise any model to meet your needs.
Make a limited portion of your enterprise data model available to select services like AI prompts to improve speed and performance. Use Data Cloud’s visual builder to easily see all the relationships between selected Data Model objects before deploying.
Create a single source of truth with governed, reusable semantic models and metrics using Tableau Semantics. Accelerate semantic modelling with AI-powered features and enrich AI agents with real-time business context for more accurate insights.
Construct focused, high-performance data graphs that capture the essential relationships for real-time interactions. Select and connect relevant Data Model Objects (DMOs) to create a dynamic, sub-second data view.
A single, comprehensive view of every customer.
Unlock a 360-degree view of every customer that all your customer-facing teams can access and understand.
Choose which profiles to unify across all your different data sources during the identity resolution process. Build rule sets to match profiles by applying one or more criteria at the Individual or Account level. Determine the right level of precision by choosing from Exact or Fuzzy Matching rules.
Determine which value you’ll use for a field on a unified profile when conflicts arise between different data sources. Choose to select values based on rules like Last Updated or Most Frequent.
Combine match and reconciliation rules to deliver rulesets that you can use to resolve identities into unified profiles. Mix and match different combinations depending on your specific business needs.
Enhance your understanding of the customer.
Turn all your data into a rich source of information and insights through an array of low-code tools that help analyse your data and predict customer behaviour.
Use our low-code builder to easily create useful metrics from your data like Customer Lifetime Value, Propensity to Buy, Engagement Scores and more.
Build, analyse and discover intelligent, high-value audience segments in one user-friendly interface.
Easily allow models from external platforms like Amazon SageMaker to connect and work on your own data stored in Data Cloud.
Govern data across your Customer 360 and Agentforce at scale.
Govern structured and unstructured data with ease, enforce consistent access across all data sources, including third party data and establish secure, private connections to share sensitive data safely.
Drive policy based governance across Agentforce, analytics, segmentation & more. by automatically tagging & classifying unified data & metadata.
Empower users to easily author, manage and consistently enforce policies with clicks across all ingested and zero-copy data.
Prevent vulnerabilities and protect sensitive information while giving flexibility over encryption key management.
Take action on unified data, everywhere.
Leverage seamless integrations to both Salesforce applications and popular external destinations, like first-party advertising platforms, to activate experiences powered by Data Cloud in virtually any environment where your work takes place.
Enhance Salesforce apps by bringing Data Cloud field, objects and insights directly into your contact, lead and account pages.
Trigger automations using Flow based on changes to anything in your unified customer data model.
Use your unified data and insights across a growing ecosystem of 3rd party destinations that live outside Salesforce. Leverage direct integrations to advertising partners like Google, Facebook and Amazon and messaging platforms like WhatsApp.
Deliver personalised interactions instantly, tailored to the most current customer behaviour and preferences.
Ground AI agents in your data and metadata.
Leverage the Salesforce Platform Trust Layer to use all your structured and unstructured data to power AI agents without sacrificing data governance and security.
Give every AI prompt the proper context based on your structured and unstructured data, along with its metadata, from Data Cloud.
Build, manage and deploy agents using a foundation built on unified Data from Data Cloud.
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